Baozun Inc ADR (BZUN) Beta Value: Understanding the Market Risk

The 36-month beta value for BZUN is also noteworthy at 0.27. There are mixed opinions on the stock, with 6 analysts rating it as a “buy”, 0 rating it as “overweight”, 2 rating it as “hold”, and 0 rating it as “sell”.

The public float for BZUN is 53.24M, and at present, short sellers hold a 1.75% of that float. The average trading volume of BZUN on July 04, 2025 was 359.57K shares.

BZUN stock’s latest price update

Baozun Inc ADR (NASDAQ: BZUN)’s stock price has plunge by 0.38%relation to previous closing price of $2.6. Nevertheless, the company has seen a 1.36% surge in its stock price over the last five trading sessions. seekingalpha.com reported 2025-05-21 that Baozun Inc. (NASDAQ:BZUN ) Q1 2025 Earnings Conference Call May 21, 2025 7:30 AM ET Company Participants Wendy Sun – Senior Director, Corporate Development and Investor Relations Vincent Wenbin Qiu – Founder, Chairman and Chief Executive Officer Catherine Yanjie Zhu – Chief Financial Officer Junhua Wu – Director and Chief Strategy Officer Ken Huang – Chief Financial Officer, Baozun Brand Management Conference Call Participants Alicia Yap – Citigroup Operator Good morning, ladies and gentlemen, and thank you for standing by for Baozun’s First Quarter 2025 Earnings Conference Call. Currently, all participants are in a listen-only mode.

BZUN’s Market Performance

BZUN’s stock has risen by 1.36% in the past week, with a monthly drop of -7.45% and a quarterly drop of -5.09%. The volatility ratio for the week is 4.58% while the volatility levels for the last 30 days are 5.19% for Baozun Inc ADR The simple moving average for the last 20 days is -3.23% for BZUN stock, with a simple moving average of -12.18% for the last 200 days.

Analysts’ Opinion of BZUN

CLSA gave a rating of “Outperform” to BZUN, setting the target price at $7 in the report published on February 27th of the previous year.

BZUN Trading at -9.30% from the 50-Day Moving Average

After a stumble in the market that brought BZUN to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -40.34% of loss for the given period.

Volatility was left at 5.19%, however, over the last 30 days, the volatility rate increased by 4.58%, as shares sank -7.77% for the moving average over the last 20 days. Over the last 50 days, in opposition, the stock is trading +14.47% upper at present.

During the last 5 trading sessions, BZUN rose by +1.36%, which changed the moving average for the period of 200-days by +4.40% in comparison to the 20-day moving average, which settled at $2.70. In addition, Baozun Inc ADR saw 8.75% in overturn over a single year, with a tendency to cut further gains.

Insider Trading

Yu Arthur, the Executive of Baozun Inc ADR, proposed sale 100,000 shares at $2.93 during a trade that took place back on Jan 14 ’25, which means that Yu Arthur is holding N/A shares at $293,000 based on the most recent closing price.

Stock Fundamentals for BZUN

Current profitability levels for the company are sitting at:

  • -0.02% for the present operating margin
  • 0.48% for the gross margin

The net margin for Baozun Inc ADR stands at -0.02%. The total capital return value is set at -0.02%. Equity return is now at value -4.61%, with -1.86% for asset returns.

The debt to equity ratio resting at 0.63. The interest coverage ratio of the stock is -3.49.

Currently, EBITDA for the company is 190.85 million with net debt to EBITDA at -20.1. When we switch over and look at the enterprise to sales, we see a ratio of 0.25. The receivables turnover for the company is 4.71for trailing twelve months and the total asset turnover is 0.98. The liquidity ratio also appears to be rather interesting for investors as it stands at 1.99.

Conclusion

In summary, Baozun Inc ADR (BZUN) has had a mixed performance as of late. Analysts have bullish opinions on the stock, with some viewing it as a “buy” and others as a “hold”. It’s important to note that the stock is currently trading at a significant distance from its 50-day moving average and its 52-week high.

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