Harley-Davidson, Inc (NYSE: HOG) has seen a decline in its stock price by -0.30 in relation to its previous close of 23.44. However, the company has experienced a -6.45% decline in its stock price over the last five trading sessions. globenewswire.com reported 2025-06-04 that Milwaukee distillery to expand production ‘by 20 times’ by becoming part of the Harley-Davidson historic campus Milwaukee distillery to expand production ‘by 20 times’ by becoming part of the Harley-Davidson historic campus
Is It Worth Investing in Harley-Davidson, Inc (NYSE: HOG) Right Now?
Harley-Davidson, Inc (NYSE: HOG) has a higher price-to-earnings ratio of 8.73x compared to its average ratio. HOG has 36-month beta value of 1.33. Analysts have mixed views on the stock, with 4 analysts rating it as a “buy,” 1 as “overweight,” 10 as “hold,” and 0 as “sell.”
The public float for HOG is 120.51M, and currently, short sellers hold a 11.75% ratio of that float. The average trading volume of HOG on June 20, 2025 was 2.24M shares.
HOG’s Market Performance
The stock of Harley-Davidson, Inc (HOG) has seen a -6.45% decrease in the past week, with a -7.81% drop in the past month, and a -7.81% fall in the past quarter. The volatility ratio for the week is 2.12%, and the volatility levels for the past 30 days are at 2.01% for HOG. The simple moving average for the past 20 days is -4.34% for HOG’s stock, with a -19.75% simple moving average for the past 200 days.
Analysts’ Opinion of HOG
Many brokerage firms have already submitted their reports for HOG stocks, with Citigroup repeating the rating for HOG by listing it as a “Neutral.” The predicted price for HOG in the upcoming period, according to Citigroup is $31 based on the research report published on January 23, 2025 of the current year 2025.
Morgan Stanley, on the other hand, stated in their research note that they expect to see HOG reach a price target of $33, previously predicting the price at $40. The rating they have provided for HOG stocks is “Equal-Weight” according to the report published on January 21st, 2025.
Robert W. Baird gave a rating of “Neutral” to HOG, setting the target price at $36 in the report published on December 31st of the previous year.
HOG Trading at -1.69% from the 50-Day Moving Average
After a stumble in the market that brought HOG to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -41.47% of loss for the given period.
Insider Trading
Reports are indicating that there were more than several insider trading activities at HOG starting from Mansfield Luke Christopher, who sale 3,400 shares at the price of $25.96 back on Feb 13 ’25. After this action, Mansfield Luke Christopher now owns 23,555 shares of Harley-Davidson, Inc, valued at $88,264 using the latest closing price.
Mansfield Luke Christopher, the Officer of Harley-Davidson, Inc, proposed sale 3,400 shares at $25.96 during a trade that took place back on Feb 13 ’25, which means that Mansfield Luke Christopher is holding shares at $88,264 based on the most recent closing price.
Stock Fundamentals for HOG
Current profitability levels for the company are sitting at:
- 0.07 for the present operating margin
- 0.35 for the gross margin
The net margin for Harley-Davidson, Inc stands at 0.07. The total capital return value is set at 0.04. Equity return is now at value 10.84, with 2.86 for asset returns.
Based on Harley-Davidson, Inc (HOG), the company’s capital structure generated 0.7 points at debt to capital in total, while cash flow to debt ratio is standing at 0.15. The debt to equity ratio resting at 2.31. The interest coverage ratio of the stock is 10.21.
Currently, EBITDA for the company is 708.29 million with net debt to EBITDA at 9.08. When we switch over and look at the enterprise to sales, we see a ratio of 1.73. The receivables turnover for the company is 1.84for trailing twelve months and the total asset turnover is 0.39. The liquidity ratio also appears to be rather interesting for investors as it stands at 1.56.
Conclusion
To put it simply, Harley-Davidson, Inc (HOG) has had a bad performance in recent times. Analysts have a bullish opinion on the stock, with some rating it as a “buy” and others as a “hold”. It’s important to note that the stock is currently trading at a significant distance from its 50-day moving average and its 52-week high.
