The stock has a 36-month beta value of 0.34. Opinions on the stock are mixed, with 5 analysts rating it as a “buy,” 0 as “overweight,” 2 as “hold,” and 0 as “sell.”
The public float for BZUN is 53.24M, and at present, short sellers hold a 2.03% of that float. On June 19, 2025, the average trading volume of BZUN was 354.06K shares.
BZUN) stock’s latest price update
Baozun Inc ADR (NASDAQ: BZUN)’s stock price has plunge by -3.53relation to previous closing price of 2.83. Nevertheless, the company has seen a -3.19% plunge in its stock price over the last five trading sessions. seekingalpha.com reported 2025-05-21 that Baozun Inc. (NASDAQ:BZUN ) Q1 2025 Earnings Conference Call May 21, 2025 7:30 AM ET Company Participants Wendy Sun – Senior Director, Corporate Development and Investor Relations Vincent Wenbin Qiu – Founder, Chairman and Chief Executive Officer Catherine Yanjie Zhu – Chief Financial Officer Junhua Wu – Director and Chief Strategy Officer Ken Huang – Chief Financial Officer, Baozun Brand Management Conference Call Participants Alicia Yap – Citigroup Operator Good morning, ladies and gentlemen, and thank you for standing by for Baozun’s First Quarter 2025 Earnings Conference Call. Currently, all participants are in a listen-only mode.
BZUN’s Market Performance
Baozun Inc ADR (BZUN) has seen a -3.19% fall in stock performance for the week, with a -17.77% decline in the past month and a -22.00% plunge in the past quarter. The volatility ratio for the week is 5.57%, and the volatility levels for the past 30 days are at 2.96% for BZUN. The simple moving average for the past 20 days is -5.26% for BZUN’s stock, with a -7.77% simple moving average for the past 200 days.
BZUN Trading at -2.99% from the 50-Day Moving Average
After a stumble in the market that brought BZUN to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -37.60% of loss for the given period.
Insider Trading
Reports are indicating that there were more than several insider trading activities at BZUN starting from Yu Arthur, who proposed sale 289,673 shares at the price of $3.23 back on May 24 ’25. After this action, Yu Arthur now owns shares of Baozun Inc ADR, valued at $935,644 using the latest closing price.
Yu Arthur, the Executive of Baozun Inc ADR, proposed sale 100,000 shares at $2.93 during a trade that took place back on Jan 14 ’25, which means that Yu Arthur is holding shares at $293,000 based on the most recent closing price.
Stock Fundamentals for BZUN
Current profitability levels for the company are sitting at:
- -0.01 for the present operating margin
- 0.48 for the gross margin
The net margin for Baozun Inc ADR stands at -0.02. The total capital return value is set at -0.02. Equity return is now at value -4.61, with -1.86 for asset returns.
The debt to equity ratio resting at 0.64. The interest coverage ratio of the stock is -2.95.
Currently, EBITDA for the company is 190.85 million with net debt to EBITDA at -35.56. When we switch over and look at the enterprise to sales, we see a ratio of 0.25. The receivables turnover for the company is 3.92for trailing twelve months and the total asset turnover is 0.92. The liquidity ratio also appears to be rather interesting for investors as it stands at 1.99.
Conclusion
To sum up, Baozun Inc ADR (BZUN) has seen a mixed performance recently. Analysts have differing views on the stock, with some seeing it as a “buy” and others as a “hold”. It’s important to note that the stock is currently trading at a significant distance from its 50-day moving average and its 52-week high.
