The stock of E.W. Scripps Co (NASDAQ: SSP) has increased by 7.06% when compared to last closing price of $3.61.Despite this, the company has seen a gain of 26.72% in its stock price over the last five trading days. zacks.com reported 2025-07-08 that SSP leans on advertiser demand expected later in 2025 and station swaps to stabilize Local Media as revenues dip and rivals tighten competition.
Is It Worth Investing in E.W. Scripps Co (NASDAQ: SSP) Right Now?
The price-to-earnings ratio for E.W. Scripps Co (NASDAQ: SSP) is above average at 4.19x, Company’s 36-month beta value is 1.00.Analysts have differing opinions on the stock, with 2 analysts rating it as a “buy,” 0 as “overweight,” 2 as “hold,” and 1 as “sell.”
The public float for SSP is 70.11M, and currently, short sellers hold a 2.56% ratio of that floaft. The average trading volume of SSP on July 09, 2025 was 835.72K shares.
SSP’s Market Performance
The stock of E.W. Scripps Co (SSP) has seen a 26.72% increase in the past week, with a 78.94% rise in the past month, and a 64.47% gain in the past quarter. The volatility ratio for the week is 8.54%, and the volatility levels for the past 30 days are at 8.84% for SSP. The simple moving average for the last 20 days is 27.78% for SSP’s stock, with a simple moving average of 66.26% for the last 200 days.
Analysts’ Opinion of SSP
Many brokerage firms have already submitted their reports for SSP stocks, with Wells Fargo repeating the rating for SSP by listing it as a “Equal Weight.” The predicted price for SSP in the upcoming period, according to Wells Fargo is $11 based on the research report published on November 09, 2022 of the previous year 2022.
Guggenheim, on the other hand, stated in their research note that they expect to see SSP reach a price target of $11. The rating they have provided for SSP stocks is “Buy” according to the report published on October 22nd, 2020.
The Benchmark Company gave a rating of “Buy” to SSP, setting the target price at $24 in the report published on November 11th of the previous year.
SSP Trading at 49.75% from the 50-Day Moving Average
After a stumble in the market that brought SSP to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -4.80% of loss for the given period.
Stock Fundamentals for SSP
Current profitability levels for the company are sitting at:
- 0.16 for the present operating margin
- 0.45 for the gross margin
The net margin for E.W. Scripps Co stands at 0.06. The total capital return value is set at 0.08. Equity return is now at value 11.23, with 2.67 for asset returns.
Based on E.W. Scripps Co (SSP), the company’s capital structure generated 0.67 points at debt to capital in total, while cash flow to debt ratio is standing at 0.12. The debt to equity ratio resting at 2.05. The interest coverage ratio of the stock is 2.0.
Currently, EBITDA for the company is 575.55 million with net debt to EBITDA at 4.94. When we switch over and look at the enterprise to sales, we see a ratio of 1.22. The receivables turnover for the company is 4.75for trailing twelve months and the total asset turnover is 0.48. The liquidity ratio also appears to be rather interesting for investors as it stands at 1.36.
Conclusion
In a nutshell, E.W. Scripps Co (SSP) has experienced a better performance in recent times. The stock has received mixed “buy” and “hold” ratings from analysts. It is worth mentioning that the stock is currently trading in close proximity to its 50-day moving average and its 52-week high.
