Heritage Financial Corp (HFWA): A Technical Analysis

Heritage Financial Corp (NASDAQ: HFWA) has a higher price-to-earnings ratio of 17.26x compared to its average ratio. HFWA has 36-month beta value of 0.56. Analysts have mixed views on the stock, with 1 analysts rating it as a “buy”, 1 as “overweight”, 4 as “hold”, and 0 as “sell”.

The public float for HFWA is 33.54M, and currently, short sellers hold a 2.73% ratio of that float. The average trading volume of HFWA on July 04, 2025 was 208.21K shares.

HFWA stock’s latest price update

Heritage Financial Corp (NASDAQ: HFWA)’s stock price has soared by 1.31% in relation to previous closing price of $25.28. Nevertheless, the company has seen a gain of 7.07% in its stock price over the last five trading days. prnewswire.com reported 2025-06-26 that OLYMPIA, Wash., June 26, 2025 /PRNewswire/ — Heritage Financial Corporation (Nasdaq: HFWA) (the “Company” or “Heritage”) anticipates issuing its second quarter earnings release on Thursday, July 24, 2025 before the market opens.

HFWA’s Market Performance

Heritage Financial Corp (HFWA) has experienced a 7.07% rise in stock performance for the past week, with a 9.54% rise in the past month, and a 4.53% rise in the past quarter. The volatility ratio for the week is 2.83%, and the volatility levels for the past 30 days are at 2.53% for HFWA. The simple moving average for the last 20 days is 8.78% for HFWA’s stock, with a simple moving average of 7.58% for the last 200 days.

Analysts’ Opinion of HFWA

Many brokerage firms have already submitted their reports for HFWA stocks, with Keefe Bruyette repeating the rating for HFWA by listing it as a “Mkt Perform”. The predicted price for HFWA in the upcoming period, according to Keefe Bruyette is $23 based on the research report published on April 24, 2023 of the previous year 2023.

DA Davidson, on the other hand, stated in their research note that they expect to see HFWA reach a price target of $29, previously predicting the price at $27. The rating they have provided for HFWA stocks is “Buy” according to the report published on June 29th, 2022.

HFWA Trading at 9.24% from the 50-Day Moving Average

After a stumble in the market that brought HFWA to its low price for the period of the last 52 weeks, the company was unable to rebound, for now settling with -7.13% of loss for the given period.

Volatility was left at 2.53%, however, over the last 30 days, the volatility rate increased by 2.83%, as shares surge +11.44% for the moving average over the last 20 days. Over the last 50 days, in opposition, the stock is trading +13.02% upper at present.

During the last 5 trading sessions, HFWA rose by +7.07%, which changed the moving average for the period of 200-days by +17.91% in comparison to the 20-day moving average, which settled at $23.54. In addition, Heritage Financial Corp saw 43.07% in overturn over a single year, with a tendency to cut further gains.

Insider Trading

Reports are indicating that there were more than several insider trading activities at HFWA starting from Curran Amy E., who sold 858 shares at the price of $23.77 back on Mar 17 ’25. After this action, Curran Amy E. now owns 24,353 shares of Heritage Financial Corp, valued at $20,395 using the latest closing price.

Deuel Jeffrey J, the CEO of Heritage Financial Corp, sale 7,033 shares at $23.66 during a trade that took place back on Mar 17 ’25, which means that Deuel Jeffrey J is holding 70,906 shares at $166,387 based on the most recent closing price.

Stock Fundamentals for HFWA

Current profitability levels for the company are sitting at:

  • 0.19% for the present operating margin
  • 0.68% for the gross margin

The net margin for Heritage Financial Corp stands at 0.16%. The total capital return value is set at 0.05%. Equity return is now at value 5.95%, with 0.72% for asset returns.

Based on Heritage Financial Corp (HFWA), the company’s capital structure generated 0.25 points at debt to capital in total, while cash flow to debt ratio is standing at 0.25. The debt to equity ratio resting at 0.33. The interest coverage ratio of the stock is 0.61.

Currently, EBITDA for the company is 55.49 million with net debt to EBITDA at 0.59. When we switch over and look at the enterprise to sales, we see a ratio of 2.79. The receivables turnover for the company is 16.64for trailing twelve months and the total asset turnover is 0.05. The liquidity ratio also appears to be rather interesting for investors as it stands at 0.06.

Conclusion

To put it simply, Heritage Financial Corp (HFWA) has had a better performance in recent times. Analysts have a mixed opinion on the stock, with some rating it as a “buy” and others as a “hold”. It is worth mentioning that the stock is currently trading in close proximity to its 50-day moving average and its 52-week high.

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